Resource Type: Knowledge Share Recording

  • Recording: What About Cannabis? … A Comparison of Three Very Distinct Markets

    Recording: What About Cannabis? … A Comparison of Three Very Distinct Markets

    What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands, Spain and Thailand. A comparison of three very distinct cannabis markets

    This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees.

    In the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages, vaping products and even medical cannabis for pets. Its growth has been exponential, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities.

    This study is a truly intercultural exploration of the cultural differences between three countries: Netherlands, Spain and Thailand, with deep dives on how consumers get informed about cannabis rules and regulations, and their knowledge, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets, with very distinct policies, rules and regulations, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation.

    The study consists of store observations, interviews and a short quantitative validation for all three markets. Also, in addition to the focus on the three countries, desk research will cover the global market as well the opportunities being created for market research professionals across the globe.

    [1] BDSA, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/

    2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html,

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    About the research team:

    Henrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/)  is Dutch native with close to 25 years experience in developing/managing international market research studies, recently also more UX research studies. Henrique moderates mainly in Dutch and English language, provides qualitative and strategic market research  across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism, F&B/Foodservice, FMCG, technology, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study.

     

    Originally from the US, Brian Loeb (https://theicg.co.uk/member/brian-loeb/)  has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy, Marketing and Market Research, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds, with a particular focus on CPG (FMCG), Tech and Telco, and Financial Services.

     

    Watch this session here 

    Extra handout here

  • RECORDING: Using Microsoft Teams Interpretation in Qualitative Research

    RECORDING: Using Microsoft Teams Interpretation in Qualitative Research

    This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing.

     

    The session will be led by ICG member Iris Griffiths, Across Research.

    Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings, setting up the interpretation channel and managing interpreters during interviews and focus groups.

     Iris Griffiths

    Iris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events, conferences, business, and diplomatic meetings.  Working in the combined fields of language and market research, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform.

    Combining her expertise in qualitative research with her interpreting skills, Iris Griffiths offers a unique value proposition, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry.

    Watch this Knowledge Share here 

  • RECORDING: Knowledge Share: Applied Colour Psychology for Brands and Comms

    RECORDING: Knowledge Share: Applied Colour Psychology for Brands and Comms

    This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

     

    Colour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements.

    Maria Boyle

    Maria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work.

    maria.boyle@icloud.com

    https://www.linkedin.com/in/maria-boyle/

    https://www.mariaboylecolour.com/

    Watch this session here

     

    Further reading recommended by Maria:

    – The Beginners Guide to Colour Psychology by Angela Wright, a bit dated and out of print but written by the creator of the Colour Affects Theory.

    – The Little Book of Colour by Karen Haller, also trained with Angela Wright, a more up to date book with a focus on personal colour.

     

     

  • RECORDING: Knowledge Share: Roundtable discussion about AI and Qual

    RECORDING: Knowledge Share: Roundtable discussion about AI and Qual

    This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch.

    Following on from our members’ e-group discussion, we’d like to invite all ICG members to a roundtable discussion about your experiences,  hopes, fears, frustrations and knowledge gaps when using AI in your qual work.

    Come and hear others’ experiences and learn from each other.

    Watch this session here

  • Recording: Knowledge Share: Teach Your Clients to Give Better Briefs – It’s Worth It

    Recording: Knowledge Share: Teach Your Clients to Give Better Briefs – It’s Worth It

    This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

     

    We welcome ICG member Alex Blondin’s colleagues, Dan Hyde from Everything is User Experience, and Victoria Peel from Literal Humans, to run this session for us.

    The brief is usually the first stage of engagement in a client project, and it’s often the part that’s given the least consideration. That’s usually because it’s boring.

    While the client’s imagination is trained on their goal or visualising the end product, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect.

    In reality, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.

    From another perspective, the brief is the first phase of research. It’s where you begin to map out goals, desires, hopes, stakeholders, and importantly, the resources that will be available to make it all happen.

    We co-produced a whitepaper (DOWNLOAD IT HERE) because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work, so that we can work more efficiently and be more valuable partners.

    How do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client.

    Dan Hyde

    Dan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.
    www.everythingisuserexperience.com

    Victoria Peel Yates

    Victoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid, she joined the world of SEO in 2019, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic, human-centred content.
    www.literalhumans.com

    RECORDING HERE 

  • Knowledge Share: Writing a Business Book – Are You Asking for Trouble?

    Knowledge Share: Writing a Business Book – Are You Asking for Trouble?

    This Knowledge Share is sponsored by Perspective Research Services.

    Come and hear ICG member Jon Cohen,  Kindling Strategy, talk about writing a book.

    Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing and self-publishing a book.

    They’ll be plenty of chance to ask questions.

    Jon is a qual researcher and long-standing member of the ICG.

    Jon published ‘Asking For Trouble: Understanding what people think when you can’t trust what they say’ in 2021. It was short-listed for business book of the year 2022.

     

    1ST PART OF RECORDING

    2ND PART OF RECORDING

     

  • RECORDING: Knowledge Share: Online Groups

    RECORDING: Knowledge Share: Online Groups

    This Knowledge Share is sponsored by Perspective Research Services, who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B

    By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge!

    The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, group dynamics, making the most of the tools available.

    All involved in online groups – recruiters, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too.

    Recording here 

  • Recording: Three Things You Can Do Today to Start Sourcing New Project Briefs from Beyond Your Network

    Recording: Three Things You Can Do Today to Start Sourcing New Project Briefs from Beyond Your Network

    This Knowledge Share has been generously sponsored by Qualzy

    Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge.

    In this Knowledge Share webinar, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource.

    These business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow.

    Paul Griffiths

    I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.

    For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.

    I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.

    https://www.linkedin.com/in/paulneilgriffiths/

     

    Home

    WATCH IT HERE 

  • Recording: Knowledge Share: How to Get the Most out of the Icg Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)

    Recording: Knowledge Share: How to Get the Most out of the Icg Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)

    The ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date, several of whom return for a new buddy again and again.

    Alan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship.

    Come and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme, you’re bound to learn something about networking and human connections anyway….

    (With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme).

    Alan Bowman

    Founder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations.

    Andrew Smith

    Founder and Lead Research @ Insight Advantage. Working across both B2C/B2B, the business delivers quantitative & qualitative research, whilst ensuring that clients are also maximising insights from existing data sources.

    Recording here 

  • RECORDING: Knowledge Share: Kids and Teens Research

    RECORDING: Knowledge Share: Kids and Teens Research

    Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens

    This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

    Any one who knows a child knows that they are all unique with their own opinions. Not just mini consumers, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation.

    Seasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person), as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives.

    Pam Goldfarb Liss

    Pam is president/Big Brain at LitBrains – Igniting Ideas!, Inc. in the USA. With more than 25 years of experience in moderating with kids, teens and families on everything from inclusion, depression, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent, Bayer, Burger King, Coca Cola, General Mills, Nickelodeon/Paramount, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis, Minnesota — a Midwestern city in the United States that is very cold.

    Nicki Karet 

    Nicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids, teens and families; Nicki is passionate about working with kids, tweens, teens, mums and dads, mums-to-be, mums and toddlers, grandparents, teachers, special needs coo-ordinators, youth workers, kids experts, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids, teens and families at many global events. Nicki currently lives in London, UK with her husband and two Gen Z children.

     https://theicg.co.uk/member/pamlitbrains-com/

    www.litbrains.com   

    https://www.sherbertresearch.com/

    Nicki-Karet

     

    Watch this session here