Resource Type: Knowledge Share Recording

  • RECORDING: Knowledge Share: Turbo-Charge Your Dry January

    RECORDING: Knowledge Share: Turbo-Charge Your Dry January

    This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

    In this Knowledge Share, ICG member Alison Lyon will take us through her personal journey to sobriety, her top tips for successfully giving up alcohol, and some overall methods for keeping you grounded and calm when facing challenging situations.

    https://www.linkedin.com/in/counterpointuk/

    Watch this Knowledge Share here

    Additional Resources: ICG Turbocharge your Dry January Resources

  • Recording: Knowledge Share: Everything You Always Wanted to Know About Insights Communities but Were Afraid to Ask

    Recording: Knowledge Share: Everything You Always Wanted to Know About Insights Communities but Were Afraid to Ask

    ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities;

    • The rules of engagement
    • Girls just want to have fun
    • Bring it to life.

    Nathalie Kantorowicz

    A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in insights, research and marketing.

    Nathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK, and produces regular updates on the state of consumer relationship with tech, and lifestyle and society trends.

    WATCH THIS KNOWLEDGE SHARE HERE

     

    nkantorowicz@mkglabs.com

    https://www.the-marketing-labs.com/

     

     

  • RECORDING: Knowledge Share: Meet the Second Adolescents

    RECORDING: Knowledge Share: Meet the Second Adolescents

    This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

    What is this Knowledge Share all about?

    • Is the marketing and brand world missing the opportunity of a lifetime?
    • Why do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?
    • 70 is the new 50 and 55 is the new 18!
    • When your market is filled with uncertainty shouldn’t brands look for some relatively calmer, safer waters?
    • Let us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.

    About Alan Bowman, The Buzzz

    The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.

    I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.

    https://www.linkedin.com/in/alan-bowman-74971a1/

     

    Watch it here 

  • Recording: Knowledge Share: What Do They Think About Cannabis: A Deep Dive into Feelings and Opinions of Consumers from the Netherlands and Newly Legalized Thailand

    Recording: Knowledge Share: What Do They Think About Cannabis: A Deep Dive into Feelings and Opinions of Consumers from the Netherlands and Newly Legalized Thailand

    In this session, ICG member Henrique Savelsberg talks us through the research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries.

    They asked them about the online and offline media landscape for news in their country. They focused on cannabis: what do they know about regulations on cannabis use in their country? How did they get informed about this and is their opinion/perception on cannabis use and regulations?

    Cannabis was decriminalized by the Thai Government on June 9, 2022. For now, policy and rules are not clear set and uncontrolled sales of cannabis for recreational takes place in Thailand. In The Netherlands there has been a cannabis toleration policy since 1976 where consumers can possess up to five grams of marihuana or maximum five cannabis plants. Coffee shops can sell small quantities of soft drugs without being prosecuted.

    This is a truly intercultural exploration that deep dives into cultural differences between the Netherlands and Thailand but also very much into how the two different nationalities got informed about the rules and regulations of cannabis use in their country and what their opinion about this is. This study will be only a first snapshot of this theme that consisted of ten (online) in-depth interviews with Dutch nationals and ten (online) in-depth interviews with Thai nationals.

    Key takeaways:

    • Truly international qualitative research.
    • Insight into cultural differences between Netherlands and Thailand.
    • How do consumers in both countries get informed about news and what are their opinions and feelings towards cannabis use.

     

    LISTEN TO THIS SESSION HERE 

     

  • RECORDING: Knowledge Share: Demystifying UX Research

    RECORDING: Knowledge Share: Demystifying UX Research

    This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

    As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different skin? During this session, Deborah will offer insight into what differentiates UX Research from traditional MR, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.

    So, if you’re considering transitioning into UXR – or you just want to find out a bit more about it, then this taster session is for you.

    Deborah Simmons

    In 2013, following a number of years building her skills and experience in small method-neutral insight consultancies, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan, where she specialises in helping businesses along their journey toward digital transformation.

    WATCH THE  RECORDING HERE 

    Webinar slides : Demistifying UX Research_ICG_Oct 2023

  • RECORDING: Knowledge Share: An Introduction into Insight Synthesis

    RECORDING: Knowledge Share: An Introduction into Insight Synthesis

    This Knowledge Share has been generously sponsored by Opinion Hub

    Insight budgets are under pressure. Rather than commission new projects, our clients are being asked to do more with what they already know. In this introduction to insight synthesis, we’ll show you how to maximise the value in your client’s existing research.

    We’ll cover:

    – Why you should synthesise your insight

    – Four simple steps to follow

    – Tools and techniques to help

    – And pitfalls to avoid

    Dan Young

    Dan set up Shed Research to help organisations make more of their existing research. In the past year, he’s been doing this for HSBC UK, Cancer Research UK, General Mills, Guide Dogs, and BSH Group (the people behind Bosch and Siemens). In 2020, Dan was fortunate enough to win the ICG/MRS Independent Consultant Award. He’s a frequent speaker on the topic of insight synthesis and regularly trains insight teams how to make more of their existing insight.

    Shed Research Consulting

    +44 (0)7980 988 762

    RECORDING HERE 

     

  • RECORDING: Knowledge Share: Making Introversion Work

    RECORDING: Knowledge Share: Making Introversion Work

    This Knowledge Share has been generously sponsored by Opinion Hub

    This Knowledge Share will be presented by Carol Raithatha, Carol Raithatha Ltd. 

    Introverts as compared to be extroverts can be defined as people who are more reflective, prefer calm and quiet environments, and get their energy from spending time alone. They may also be shy or reserved. This is at odds with our business environment which focuses on action, speed, networking, and self-promotion. Being an introvert and a consultant can be difficult. But introverts have much to offer.

    This Knowledge Share session will discuss a few typical ‘troubling’ type situations for introverts and suggest tips for working through those, both from the point of view of an introverted person and from someone who is collaborating with introverts. We will finish off the session with a brief look at how tailored coaching can help introverts flourish at work.

    Carol Raithatha 

    Carol is the Director of Carol Raithatha Limited, a consultancy specialising in food and drink research, sensory evaluation, qualitative and desk research, and B2B approaches. In addition, Carol Raithatha Limited offers coaching to research and related professionals. Carol is a strategic thinker with a pragmatic mindset. Carol holds an ILM Certificate in Effective Coaching and Mentoring, an MBA, and is a Certified Member of the MRS and a member of the ICG and AQR.

    Carol Raithatha Limited

    www.carolraithatha.co.uk

    RECORDING HERE

  • RECORDING: Knowledge Share: Mystery Shopping: What? Why? How?

    RECORDING: Knowledge Share: Mystery Shopping: What? Why? How?

    This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

     

    Join us at this Knowledge Share, presented by Carole Arvanitis, Newlann Mystery Shopping

    What will be covered?

    • What is mystery shopping?
    • What it gives you.
    • When and why people buy it.
    • How you do it

    About Carole

    After many years with GfK Mystery Shopping, I set up on my own in 2014 and launched Newlann.  With only three of us, we are much smaller than most mystery shopping companies.  What we try to offer is an in-depth service really thinking about what needs to be evaluated and how the results can be used to make improvements. We tend to work on fairly small projects, often quite complex and challenging ones.  We have our own bespoke IT platform and a panel of about 8,000 shoppers across the country.

    https://www.linkedin.com/in/carolearvanitis-newlannmysteryshopping/

    WATCH THIS KNOWLEDGE SHARE HERE

  • Recording Of: Knowledge Share: Desk Research Uncovered – Practical Tips for Market Research Professionals

    Recording Of: Knowledge Share: Desk Research Uncovered – Practical Tips for Market Research Professionals

    This session has been sponsored by E-tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

    In this session, ICG member Fiona Silver, Silver Research Services,  talks to us about Desk Research.

    Specifically, she’ll cover:

    • Desk research – The Basics. What it is and when and why you should use it
    • 13 top tips to help you undertake desk research
    • Desk research and AI – ideas on how AI can facilitate the process

    https://www.linkedin.com/in/fionasilver/

    RECORDING HERE 

  • RECORDING OF: Knowledge Share: Understanding More About Linktree

    RECORDING OF: Knowledge Share: Understanding More About Linktree

    This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

    This Knowledge Share will be presented by ICG member Alexander Tan, AT Research.

    We all need to market our businesses, right?

    In this knowledge share Alex  will talk about his experience of using websites and other tools for promoting his business.

    Recently there has been much talk of using sites such as Linktree as either an alternative to a traditional website, or alongside one when social media, or short talks, might benefit from a single ‘all on a page’ set of links.

    Alex will talk about using Linktree for the first time, some of its features (as a free subscriber and a paid-subscriber), and how it might apply to a small business. Please note that he is not promoting them or sponsored by them .

    He hopes that the session will open up a discussion about how Linktree compares to its competitors and what we can learn from this market overall.

    .

    https://www.linkedin.com/in/atresearch21/

    LISTEN TO THIS KNOWLEDGE SHARE HERE