Topic: Research Output and Consultancy

  • RECORDING: Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers

    RECORDING: Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers

    A Lunch&Learn session with ICG member Ange Taylor, AddMaple

    Most insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile, researchers rarely get credit for the insights that drive awards and impact .

    Imagine this instead:
    Researchers leap from raw survey data to a story dashboard – charts, qual themes, key drivers, stats, and tables, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos, for specific pages, to add richness. Once story dashboards are delivered, they enable clients to learn from your framing but can also ask their own questions, and make their own cuts. A dashboard that’s explorable, beautiful, and puts your voice at the centre – even after handover.

    What you’ll learn:
    Ange will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative, add meaning with images or short video, and highlight what matters most. With thanks to Ramona, Nadia, Arthur, and the Census team.

    AI – isn’t this a threat and a hallucination risk?
    AddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check.

    Watch this session here

  • Implement: Turning Insight into Action

    Implement: Turning Insight into Action

    Article by ICG member Lara Meyer

     

    You’ve done the hard thinking. You’ve built your awareness and invested in your mindset. But now comes the crucial step, making it stick.

    The Implement phase of our B.U.I.L.D.® framework is all about turning that awareness into consistent, confident action. Because let’s be honest, as independent consultants, it’s easy to get stuck in the gap between strategy and execution.

    This stage supports you to move from good intentions to grounded follow-through. Whether that’s shifting how you lead client conversations, making faster decisions, or finally doing the thing you keep avoiding, we’re here to help you bring clarity and momentum to your next move.

    We use practical tools like vision mapping, productivity planning and our “10% Positive Approach” to turn ideas into action. Because sometimes all it takes is a small shift in how you work, to change how you feel.

    “Before, I had the insight, but no rhythm. I kept circling the same decisions. Now I’ve got habits that move me forward, and I’m actually delivering on what I said I’d do.”

    You can read the full story here
    Interested in working with us? Email us and quote your ICG membership to receive an exclusive 15% discount on 1:1 support.

    Lara Meyer – lara@lara-meyer.com
    Jeff Deighton – jeff.deighton@insight-engineers.com

    #IndependentConsultants #ImplementationSupport #BUILDframework #LeadershipDevelopment #MRX #MindsetInAction #Accountability #ICGmemberbenefits

     

  • RECORDING: AI Made Easy: Helping Small Teams Make a Big Impact

    RECORDING: AI Made Easy: Helping Small Teams Make a Big Impact

    Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi – end-to-end experts in both qual and quant.

    Unlock the next level of what you already do best. We will introduce you to BARI, our AI qual assistant, and show you how together, you can:

    • Launch projects faster
    • Work smarter with automated scripting, moderation, analysis & PowerPoint reports
    • Tap into large sample sizes for results you can confidently generalise #quantifiedqual
    • Extend your capabilities – not your overhead
    • Give you back space for creative, strategic thinking

    We’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams.

     

    About Bilendi and the Discuss Platform:

    • One-stop-shop: Quant and qual expertise, with online access panels, online quant, an online qual platform, recruitment, incentives, and analysis — all under one roof
    • AI-powered efficiency: From scripting to moderation to final deliverables, get more done, faster
    • Online Qual platform: designed for your one-to-one and collaborative online communities, with end-to-end AI for speed, depth – and even breadth!
    • Your Partner All Around the World: Local teams, multilingual capabilities, and seamless market coordination
    • Designed for you: We regularly support independent consultants and small teams with right tools, expertise, and flexibility.

    Speakers:

    Melissa Short

    Melissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform, ensuring it meets the evolving needs of qualitative researchers in today’s market.

    Anthony Brodbin

    Anthony is focused on the sales side of Bilendi, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs, having worked for platforms like Recollective, Zappi, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features.

    Watch this session here 

     

    Enquiries:

    abrodbin@bilendi.com

    rfq.uk@bilendi.com

  • RECORDING: Reframing the Role of Automation in Data Storytelling

    RECORDING: Reframing the Role of Automation in Data Storytelling

    This webinar has been generously sponsored by YouScan, social media listening with visual insights. Lunch&Learn from YouScan recording available here .

     

     

    When we think about automation in quant reporting, we often picture it handling repeatable reports—trackers, multi-market studies, and templated solutions. But automation has evolved. Increasingly, it’s being introduced much earlier in the research workflow, not just as a reporting tool, but as a way to explore data, uncover insights, and shape narratives more efficiently.

    Join us to discover how automation can enhance—not replace—your research expertise, and how you can integrate it into your workflow beyond templated outputs.

    This session is led by Adam Baker, who brings nearly 15 years of Market Research experience and now leads Customer Success at Indico Labs, helps research agency leaders and consultants significantly reduce the time they spend on manual report automation, combining a “done with you” approach to reporting efficiency with self-service reporting software. Adam has a deep understanding of researchers’ needs and is driven to solve the toughest operational challenges.

     

    Indico Labs

    CSO | adam.baker@indicolabs.io 

    Offer for ICG members (click here for more info)

    • £100 a month per user.
    • Access to Report Builder & DashBox. Cancel any time.
    • Available on licences purchased before August 2025.

    Watch this webinar here

  • Recording and Discount: How to Analyse Tens of Thousands of Open Ends and Get Quant Insights from Raw Data Fast!

    Recording and Discount: How to Analyse Tens of Thousands of Open Ends and Get Quant Insights from Raw Data Fast!

    ICG Lunch & Learn

    Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories!

    ICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them?

    More specifically, Ange will cover:

    • Text analysis using AI with themes quantified that you can segment and test for significance across the dataset
    • How to get a quick read of survey data without data wrangling (empty cells, multi-select – all the apply questions, etc)
    • How to pivot, cross tab and filter to go deeper with ease.

    AddMaple

    AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.

    Ange Taylor

    Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding

    Website: https://addmaple.com/

    LinkedIn: https://www.linkedin.com/in/angemaple

    YouTube: https://www.youtube.com/@addmaple

    https://theicg.co.uk/member/angeaddmaple-com/

    Watch recording here

    Discount for ICG members (expiring end Nov ’24)

    Choose either 20 or 40% off our AI plans, which expires at the end of November. Claim your discount here: https://tally.so/r/mYzGV0

    Hands-On Training

    Free Hands-on Text Analysis Session with Gen AI
    Join Ange for an exciting, hands-on live training session where we’ll dive into real-world data and analyze the data into themes, sub themes, sentiment or whatever direction you fancy.
    Date: Friday, 22nd Nov, 5 – 6pm (UK)

    Contact Ange for more info

    Another interactive Lunch&Learn

    On Wed 4th December, 1-1.30pm; Register here 

  • RECORDING (+ICG Discount): B2B Research Myths

    RECORDING (+ICG Discount): B2B Research Myths

    This Lunch&Learn will be run by Internet Research Bureau – IRB

    ICG MEMBER DISCOUNT: IRB ARE KINDLY OFFERING ALL ICG MEMBERS 20% OFF QUOTED RATES FOR THEIR FIRST PROJECT UNTIL THE END OF 2024

     

    Join this 30-minute session to better understand:

    Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies

    • Some relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities, timings, targets we can reach etc.
    • Online and off-line B2B research we can help ICG members with.

    This session is for any consultants interested in conducting primary B2B research (online, CATI, qual recruitment), sample only or full-service.

    Our speakers:

    Elena Speer, PhD European Sales Director at IRB

    Elena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO, Leo Burnett, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration.

    elena.speer@irbureau.com

    +44(0)7967790823

    https://www.linkedin.com/in/elenaspeer/

     

    Home

    David Winter

    David Winter has been MD Europe for IRB since 2020, having worked at Lightspeed and Kantar for eight years.

    He has been developing IRB’s commercial footprint during that time, focusing on MRAs and smaller consultancies, who fit well with IRB’s flexible approach.

    Together with Elena and other team members he promotes IRB’s panel and offline recruitment offering.

    “We are now offering a full B2B recruitment and fieldwork service, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July”

    David holds degrees in Theology and Law and is a sports enthusiast.

    You can reach him at david.winter@irbureau.com , 07714 244686 or (16) David Winter | LinkedIn

     

    RECORDING HERE 

     

    SLIDES HERE

  • Recording: Knowledge Share: Teach Your Clients to Give Better Briefs – It’s Worth It

    Recording: Knowledge Share: Teach Your Clients to Give Better Briefs – It’s Worth It

    This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

     

    We welcome ICG member Alex Blondin’s colleagues, Dan Hyde from Everything is User Experience, and Victoria Peel from Literal Humans, to run this session for us.

    The brief is usually the first stage of engagement in a client project, and it’s often the part that’s given the least consideration. That’s usually because it’s boring.

    While the client’s imagination is trained on their goal or visualising the end product, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect.

    In reality, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.

    From another perspective, the brief is the first phase of research. It’s where you begin to map out goals, desires, hopes, stakeholders, and importantly, the resources that will be available to make it all happen.

    We co-produced a whitepaper (DOWNLOAD IT HERE) because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work, so that we can work more efficiently and be more valuable partners.

    How do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client.

    Dan Hyde

    Dan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.
    www.everythingisuserexperience.com

    Victoria Peel Yates

    Victoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid, she joined the world of SEO in 2019, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic, human-centred content.
    www.literalhumans.com

    RECORDING HERE 

  • Recording: Getting Started: A Simple Guide to Conducting AI Interviews

    Recording: Getting Started: A Simple Guide to Conducting AI Interviews

    TELLET ARE OFFERING ALL ICG MEMBERS A 10% DISCOUNT ON THEIR SERVICES. 

    Join this 30-min Lunch&Learn with Greg Burke from Tellet

    What will be covered:

    • The basic principles of setting up an AI-moderated interview
    • How Tellet’s, including Kantar, Mars and clients use the platform
    • When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
    • Some of the lessons they have learned along the way

    A bit about Tellet:

    Tellet is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.

    Greg Burke:

    Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.

    https://tellet.ai/

    LinkedIn: https://nl.linkedin.com/company/trytellet

    Greg Burke <greg@tellet.ai>

    Watch this session here 

    TELLET ARE OFFERING ALL ICG MEMBERS A 10% DISCOUNT ON THEIR SERVICES. 

  • What Will 2034 Look Like?

    What Will 2034 Look Like?

    Paper will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, at the EPHMRA Conference 2024.


    This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now.

    Preriit will talk about how society might evolve, how work might evolve, and how consumer behaviors might change. Then, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses?

    Finally, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring.

    SLIDES HERE 

    Preriit will also be running a webinar for the ICG about this on the 16 May.  Registration here 

     

  • If Mushrooms Can Grow from S**t, So Can Your Insights!

    If Mushrooms Can Grow from S**t, So Can Your Insights!

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