Skip to content

Become a member
Directory of
ICG members

Membership
Events
Resources Hub
Our Award
Advertise with us

Search

My Account

Join The ICG
Membership Benefits
Events
Resources Hub
Advertise With Us
Directory of Advertisers
Our Award
Testimonials
Committee
Contact Us
Terms & Conditions
Privacy Policy

Disclaimer
Accessibility

Topic: Specialist Methods and Sectors

Lunch&Learn with Peekator – Providing Quality Access to Global Consumers
Grab a sandwich and come and learn more about how Peekator can help you in your business.

About Peekator

Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape.

Specifically, what will be covered:
- The current state of conducting multi-market research and the most common practices and pain points.
- A new approach to multi-market research and how speed, quality and audience reach can be simplified.
- How multi-market research surveys can be set up just as easily as single-market research studies. All without compromising on top-notch data and translation quality from all 7 continents.
- A case study to bring the above to life.
Our speakers:

a) Marin Mrsa – Founder and CEO

Marin Mrsa – Founder and CEO of Peekator, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology.

Marin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition.

b) Sohrab Singh – Account Executive

Sohrab Singh – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience, he is currently serving as a client relations ambassador at Peekator.

REGISTER HERE (your login will then be sent to you)
January 22, 2024
RECORDING: Transformational Change Dynamics – and The ‘S’ Word!
Please listen to this informative webinar by ICG member Paul Vittles, where he’ll be covering;
- the language of change and why it scares people
- transitional change & transformational change
- the 3 Key Dynamics of Change
- the role of research in transformational change
- mini case studies of major change (inc physical, psychological & emotional)
- The ‘S’ Word – suicide prevention as a transformational change challenge
- the role of research in transforming suicide prevention
- how everyone can help and how you can help!
About Paul Vittles and The Jordan Legacy

Paul Vittles is a researcher, change consultant, coach & counsellor. He began his career with MORI in 1984, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side, in the UK and Australia. He now works freelance.

Much of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York.

These days, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention, or getting the numbers of suicides in the UK down from the level of 6,000+ preventable deaths every year…towards zero!

Paul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides.

In 2023, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’.

Paul is active in the following places:

LinkedIn: https://www.linkedin.com/in/paulvittles/

X (formerly Twitter): @PaulVittles

Medium: https://paulvittles.medium.com/

The Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/

Watch the webinar here

Additional resources

Transformational Change Case Study: City of York Revolution 1989-91 https://paulvittles.medium.com/the-york-revolution-1989-1991-and-beyond-96f0085c9d93

Transformational Change Case Study: 25 Cromwell Street (1996) https://paulvittles.medium.com/25-cromwell-street-gloucester-my-most-famous-engagement-empowerment-project-and-why-i-ve-e49dbad6f9a5

Citizen & Community Empowerment, Deliberative & Participative Democracy (reflective magnum opus published 2020!) (the human right to be involved in decisions that affect our lives) https://paulvittles.medium.com/citizen-community-empowerment-deliberative-participative-democracy-the-human-right-to-be-8a4999eb2ce7

Listen Hear: The Global Campaign for Effective Listening (winner of the TEDxSydney ‘best idea worth spreading’ 2011) https://paulvittles.medium.com/just-listen-please-just-listen-ae5c373c9dc5

The Forgiveness Project https://www.theforgivenessproject.com/

Kings Place: The Optician’s Vision! https://www.kingsplace.co.uk/

Digital Life-Saving: Finalist in the TEDxSydney ‘Fast Ideas’ competition for ‘best idea worth spreading’ 2014 https://www.youtube.com/watch?v=tMVMpeKD1zs

Greenbook Article: Research Should Make a Difference (2014) https://www.greenbook.org/insights/brand-strategy/research-should-make-a-difference

IIeX Asia-Pacific Conference: ‘Big Data & Mobile Saved My Life’ (2014) https://www.slideshare.net/PaulVittlesFMRSFRSAG/iiex-asia-pacific-2014-paul-vittles

ESOMAR Foundation: Research & Engagement ‘Making a Difference’ and Saving Lives (2018) https://esomarfoundation.org/saving-lives-the-ultimate-example-of-research-engagement-having-impact/

SuperFriend: Indicators of a Thriving Workplace Survey (carried out annually 2015 to 2023) https://www.superfriend.com.au/research/itw-0

The 3 Key Dynamics of Change (model used for 35 years, used in business school lectures & in suicide prevention work) https://paulvittles.medium.com/making-change-happen-with-less-stress-3edc6ed3572

The UK Zero Suicide Alliance (ZSA) https://www.zerosuicidealliance.com/

ZSA Online Training Courses (inc evidence-based, lived experience informed, NHS-endorsed, 20 mins, free!) https://www.zerosuicidealliance.com/training

Suicide Prevention Transformation Model (2020) (Suicide is a practical act, suicide prevention means practical actions – do you want to save lives?) https://paulvittles.medium.com/suicide-is-a-practical-act-suicide-prevention-means-practical-actions-do-you-want-to-help-save-91f221e7620d

The Jordan Legacy https://thejordanlegacy.com/

The Jordan Legacy’s ‘Help & Resources’ https://thejordanlegacy.com/help-resources/

The Jordan’s Space Radio Show Recordings (Suicide Prevention & Lived Experience Voices) https://thejordanlegacy.com/jordans-space/

Jordan’s Story (& Steve’s Story) https://thejordanlegacy.com/jordans-story/

Steve Phillip on BBC Look North (6 January 2024) https://vimeo.com/900415454/b5006a67db

The ‘Moving Towards a Zero Suicide Society’ Action Research & Transformation Model/Framework (Sept 2023)https://thejordanlegacy.com/moving-towards-a-zero-suicide-society-edition-2-of-the-report/

Webinar Briefing on the Action Research Project and Report ‘Moving Towards a Zero Suicide Society’ (Aug 2023)https://www.youtube.com/watch?v=4UxlbliuacI

Moving Towards a Zero Suicide Society – how far we have to go (inc The Jordan Legacy/MEL Research Survey) (Sept 2023) https://thejordanlegacy.com/moving-towards-a-zero-suicide-society-how-far-we-have-to-go/The Jordan Legacy Petition to Parliament for a Suicide Prevention Act Package (petition closes/d 19 Jan 2024)https://thejordanlegacy.com/2838-2/

The Jordan Legacy’s Response to the National Suicide Prevention Strategy (NSPS) for England, 2023-2028 (Sept 2023) https://thejordanlegacy.com/the-jordan-legacys-response-to-the-governments-national-suicide-prevention-strategy-2023-2028/

Paul Vittles (36,000-word!) Critique of the National Suicide Prevention Strategy (NSPS) & NSPS Process (Dec 2023) https://paulvittles.medium.com/are-we-in-the-suicide-prevention-business-or-is-it-suicide-maintenance-40a4e4129496

The Jordan Legacy’s Hope for Life Conference 2023 https://thejordanlegacy.com/conference-2023/#

The Jordan Legacy’s Recordings from Past Events & Themed Panel Discussions https://thejordanlegacy.com/speaking-and-events/

Steve & Paul’s Talks, including Steve’s “How to Cope with The ‘S’ Word” & Paul’s “Gaining an Understanding of Loss“. https://thejordanlegacy.com/book-us-to-speak/

The Jordan Legacy’s Fundraising Campaign ‘Not #JustAnotherNumber’ (Jan 2024)https://thejordanlegacy.com/supporting-us/

Richard McCann (Top Professional Speaker, Son of Wilma, Brother of Sonia) https://richardmccann.co.uk/

Howard Rushfirth, Rushfirth Creative, Helps Richard ‘Get His Mum Back’ https://rushfirthcreative.co.uk/latest-news/her-name-was-wilma/

Norwich City FC Film/Video Watched by 55 Million Worldwide (and still growing fast) https://www.youtube.com/watch?v=tX8TgVR33KM

Launch of the iTalk Mental Health & Suicide Prevention App by Darren Barden & Phil Thorne (Nov 2023)https://www.linkedin.com/posts/darren-barden-a6673156_yesterday-saw-the-launch-of-italk-app-at-activity-7134180415241629696-ncT5

Darren’s Story: Two Near Death Experiences, One Groundbreaking App (Dec 2023) https://thejordanlegacy.com/jordans-space/show-31-from-a-frenzied-attack-to-the-launch-of-the-italk-app-an-interview-with-darren-barden1/

2024 Roll Out of the Zero Suicide Society Transformation Programme + the #ZeroSuicideSociety #JoinTheDots Tour in June https://thejordanlegacy.com/time-for-a-breakthrough-in-suicide-prevention/

‘Suicide – a Means of Death, not a Cause of Death’: A ‘This is the North’ Podcast recorded Oct 2023, published Jan 2024 (host Alison Dunn witnessed a suicide the day before this was recorded, but wanted ‘more than ever’ to do this podcast) https://open.spotify.com/episode/2rtecRiS23JtW2aNnN7D0p

The Global Community Engagement Day Global Panel Event 27/28 January 2024 https://events.humanitix.com/disconnected-looking-after-our-mental-health-in-community-engagement

Fundraising & Sponsorship Options for Supporting The Jordan Legacy https://thejordanlegacy.com/our-fundraisers/

The One Million Steps Challenge (twice a year, from 1 June and 1 January) https://millionsteps.com/profile/charity/the-jordan-legacy-0

JustGiving Page for Supporting The Jordan Legacy’s Action Research https://www.justgiving.com/crowdfunding/suicide-prevention-research-project?utm_term=8PNAG4gEx

Memoir-with-Life-Lessons (drawing from 40 years in research, engagement & transformational change)

https://paulvittles.medium.com/40-years-of-community-engagement-7-global-community-engagement-days-8dbddeca79bc
January 17, 2024
RECORDING: International Research, Trends, Challenges and Opportunities: An ICG Expert Panel Discussion
This webinar has been generously sponsored by Teneo Translations

This webinar is the first part of a series of webinars we’ll be conducting about International Research.

Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the following about the international landscape…
1. Changes past and present
2. Challenges encountered and solutions found
3. Future opportunities.
Topics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted.

Our Panelists

Muriel Esposito

Muriel, through Esposito Research and Strategy, offers, innovation and strategy and qual and quant services. She is a food research specialist, with over 25 years experience.

Nicky Fraser

Nicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience, Nicky brings national and international expertise across a wide range of categories and markets, working for some of the leading research agencies in Sydney and London including The Research Business International, Added Value, Crucible, Kaleidoscope and Heartbeat Trends.

Nicky holds a Masters in Social Behaviour from London School of Economics, including Consumer Psychology and Psychology of Advertising, and is also a trained psychotherapist.

Rebecca Harrison

Rebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively, all in the name of research – and my goodness how it has changed! Having worked in a range of small, medium and large agencies, she now runs Mosaik Consulting Ltd from London, specialising in international food and drink innovation and kids research, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed, there is never a dull moment with international research and that’s why she loves it!

Nicholas Kayser

Nicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking), online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt.

Watch the webinar here
January 15, 2024
RECORDING: The International Research Landscape with ESOMAR
This webinar has been generously sponsored by Teneo Translations

We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us;
- an update on the international research landscape and its key trends and complexities
- how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this.
Joaquim will be accompanied by an ESOMAR UK representative.

There will be an opportunity to ask questions related to this subject at the end of this session.

Watch this webinar here
November 27, 2023
What Do You Think Britain Was like in 1956 (Less than a Decade After WW2)? Story by @GeoffWicken

For anyone researching specific topics, the reports AMSR – The Archive of Market and Social Research – provide insight into a huge range of subject-matter. Additionally some of the documents offer fascinating portraits of Britain at given points in time.

One example is the 1956 #Hulton Readership Survey report, which recently appeared on eBay. (Bidding was not hotly contested )

The report itself is lovely, still smelling faintly of leatherette, and offering an intriguing picture of Britain in 1956, via its reading habits study.

✓ WW2 was still a fairly recent memory in 1956.

✓ Food rationing had finally concluded just two years earlier

✓Car ownership stood at 11%, whereas 24% of people were categorised as cyclists.

✓ Media:

✓ TV sets were present in 42% of homes

✓ ITV had been launched as the first commercial channel in September 1955

✓ Print was the major advertising medium and this survey existed to support it

It’s a fascinating read, to get the full story, and to access the Hulton report, click on the below to continue

https://www.amsr.org.uk/a-picture-of-britain-in-the-1950s/

AMSR: Making History

November 20, 2023
Introducing ‘From There To Here’ Podcast
Michael Stone, ICG member and owner of Stone Market Research, has set-up a podcast ‘From There To Here’ in which he will talk to people in the public eye about their journey through life. The interviews will look at their journey and the key factors that have taken them to where they are today.
- The motivators
- The objectives
- The influencers
- The key events
- The lessons learned en route
- The plans moving forward
Mental Health

Michael is very keen to use the podcast to promote the idea that people reach out for support if and when they are facing mental health challenges. Says Michael;

“I myself have had challenges in this area over the years and want to encourage people to talk about the issue and about their own personal challenges. I hope that interviewees will be happy to use the podcast to add their voice to the encouragement to other people to reach out and seek help and to understand that they are not alone in feeling as they do”.

The first interview is with 70’s rocker and current Radio 6 presenter, Tom Robinson. This is the link to the website.

From There To Here
November 15, 2023
RECORDING: Knowledge Share: Meet the Second Adolescents
This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

What is this Knowledge Share all about?
- Is the marketing and brand world missing the opportunity of a lifetime?
- Why do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?
- 70 is the new 50 and 55 is the new 18!
- When your market is filled with uncertainty shouldn’t brands look for some relatively calmer, safer waters?
- Let us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.
About Alan Bowman, The Buzzz

The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.

I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.

https://www.linkedin.com/in/alan-bowman-74971a1/

Watch it here
November 14, 2023
Recording: Knowledge Share: What Do They Think About Cannabis: A Deep Dive into Feelings and Opinions of Consumers from the Netherlands and Newly Legalized Thailand
In this session, ICG member Henrique Savelsberg talks us through the research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries.

They asked them about the online and offline media landscape for news in their country. They focused on cannabis: what do they know about regulations on cannabis use in their country? How did they get informed about this and is their opinion/perception on cannabis use and regulations?

Cannabis was decriminalized by the Thai Government on June 9, 2022. For now, policy and rules are not clear set and uncontrolled sales of cannabis for recreational takes place in Thailand. In The Netherlands there has been a cannabis toleration policy since 1976 where consumers can possess up to five grams of marihuana or maximum five cannabis plants. Coffee shops can sell small quantities of soft drugs without being prosecuted.

This is a truly intercultural exploration that deep dives into cultural differences between the Netherlands and Thailand but also very much into how the two different nationalities got informed about the rules and regulations of cannabis use in their country and what their opinion about this is. This study will be only a first snapshot of this theme that consisted of ten (online) in-depth interviews with Dutch nationals and ten (online) in-depth interviews with Thai nationals.

Key takeaways:
- Truly international qualitative research.
- Insight into cultural differences between Netherlands and Thailand.
- How do consumers in both countries get informed about news and what are their opinions and feelings towards cannabis use.
LISTEN TO THIS SESSION HERE
November 13, 2023
Business Newsletter: International Research

This newsletter has been generously sponsored by Perspective Research Services, here to help you at every stage in the data journey.

November 8, 2023
RECORDING: Interview with Betty Adamou, Gamification Expert
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

We welcome Betty Adamou, Gamification Expert, to discuss:
- A bit more about her professional background and career to date
- What Gamification is/isn’t
- How it can be applied to market research and your business
This interview will give you a taster; if you’re interested in delving deeper, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.

Links

Instagram: @BettyAdamou

X: @BettyAdamou

Linked In: https://www.linkedin.com/in/bettyadamou/

Website: www.bettyadamou.com.

Research Through Gaming website: www.researchthroughgaming.com

Book companion website: www.gamesandgamification.com

Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357

Not Sorry Club: www.notsorryclub.com

RECORDING HERE
October 4, 2023

←Previous Page

1 … 5 6 7 8 9 10

Subscribe

To our monthly newsletter

Leave this field empty if you're human:

Join Us

Become a member

Find us on:

LinkedIn
YouTube

ICG Member Directory

Become a member

Become an advertiser

The UK’s leading network for independent consultants and micro-businesses in market research and insight.

Insight Consultants Group. All rights reserved. Website by Nicomon.

Terms & Conditions . Privacy Policy . Cookie Policy . Disclaimer . Accessibility