FREE A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc. No need to pre-register. Just login if you can make it. You never know who’ll […]
This webinar has been generously sponsored by Opinion Hub We welcome ESOMAR UK rep, Lucy Davison, to talk about how ESOMAR can really help UK-based consultants. Specifically, the webinar will cover; An over-arching view of what ESOMAR does and its purpose UK specific activities and why they’re beneficial for micro businesses How insight consultancies […]
This Lunch&Learn will be run by Internet Research Bureau - IRB Join this 30-minute session to better understand: Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain […]
This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch. Following on from our members' e-group discussion, we'd like to invite all ICG members to a roundtable discussion about your experiences, hopes, fears, frustrations and knowledge gaps when using AI in […]
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs Colour is a key element of brand […]
Welcoming the author of this book, Caroline Florence, to lead a Book Group discussion about it. Use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions. Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or […]
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey […]
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you'd like to about the ICG, about your work issues, business matters etc. No need to pre-register. Just login if you can make it. You never know […]
This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing. The session will be led by ICG member Iris Griffiths, Across Research. Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick […]
This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent What is Field Agent? Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. Our approach provides instant on-site visibility and feedback on the shoppers' real experience which includes: - The […]
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about: Who and […]
Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories! ICG members Dan Young and Barbara Du Perron already use AddMaple - why don't […]
This webinar has been generously sponsored by Indeemo The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts - drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods […]
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. In the upcoming Lunch & Learn session, you’ll discover how to […]
This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees. In the […]
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover […]
This webinar has been generously sponsored by Norstat Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too. Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative […]
This Knowledge Share has been generously sponsored by Yasna. ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights. No need to pre-register: Login is https://zoom.us/j/96355976193
Want to learn how to use an AI co-pilot to tag themes in bulk, refine responses, and capture nuance? Curious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free, hands-on training session where everything is set up for you. Working with real-world […]
Looking forward to celebrating with you all. ICG members and non-members all welcome! Hurry! Limited numbers. The details: Friday 6 Dec, 12 - 4.30pm Private upstairs room of The Castle, 34-5 Cowcross St, Farringdon EC1M 6DB Festive buffet and drinks £42+VAT+Eventbrite fee Special thanks to our sponsors: Co-Sponsor: Face Facts This event has been generously […]
This Knowledge Share has been generously sponsored by Norstat Join ICG member Katherine Passerieu who'll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France. She'll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance. […]
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform. This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia's award-winning mrxCore platform for reliable data collection, reducing costs without compromising […]
This webinar has been generously sponsored by Norstat Join ICG member Lara Meyer in this webinar designed to kick-start your new year. In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple, actionable ways to nurture your growth […]
This training session has been generously sponsored by E-Tabs A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this? Paul Carney of ClearCut Insights will share his experience from over 25 years of […]
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a "commodity". The advent of "faster and cheaper" has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey. Even if they qualify, they then get […]
This webinar has been generously sponsored by Norstat Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from […]
Start 2025 as you mean to go on and join other ICG members at this party. Tickets are free, just buy your drinks at the time. Thanks to Explners for generously sponsoring the food. Register your free place today For more info, contact Dan Parker-Smith.
Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it, if you are to engage with them about how you can help them, and win them as clients. In this Knowledge Share webinar, Paul Griffiths and Richard Barron share tips and tricks for […]
We welcome quotapoint for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. About quotapoint quotapoint is a Germany based recruitment and data collection provider, with in-house recruitment from own panel, top-notch viewing facilities in Berlin, Frankfurt and Cologne, a dedicated PM team for […]
This webinar has been generously sponsored by Norstat For researchers, it’s tempting to think that the project finishes with the debrief. But for our clients, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result, clients are looking […]
Back due to popular demand, we are proud to be hosting this year's Quiz Night, open to all. Hosted by our great quiz hosts, Deanne and Marc Gold (iPoint Research) and generously sponsored by Qualzy and Norstat, this promises to be another great night. £140 for a table of 8, or £20 a ticket (plus […]
YouScan is an easy-to-use social media listening platform. It employs AI to help researchers, analysts, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment, track brand mentions, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports, YouScan simplifies […]
You know how expert network interviews and B2B surveys are a pain to coordinate? Instead of endless email threads and opaque "credit" pricing, we've combined the power of 20+ expert networks and survey firms in one platform. This lets you access all experts faster, pay-per-use, and without the donkey work. We call it Inex One. […]
This webinar has been generously sponsored by Choice Language Services Ltd. Unlock the power of global insights with Choice Language Services. This webinar will be run by ICG member Dan Young and will focus on two things: - how to be brave telling stories with incomplete commercial data - how to engage a senior audience using a […]
Are you using the eGroup mailer properly, or is it anxiety-ridden to do so ?😊 This is a closed session for all ICG members, whether you're active on the eGroup or less so. Join us for this short webinar on what the eGroup is and how to use it more effectively. More specifically, you'll find […]
This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications, she's tested […]
This webinar has been generously sponsored by Field Sauce Consultation by AURA with insight clients, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure, waste and stress in research and insight work. Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on […]
Come and join us to hear more about the MRS/ICG Award for Independent Consultants and how to submit a winning entry. Find out what the judges are looking for, get tips to help you craft your paper and hear about the rewards of being a finalist or winner. Ask us any question - no obligation […]
Chantal Cornelius will chat about her newest book StandOut Strategies: Outshine Your Competitors, Win New Clients & Build Lasting Success, hosted by ICG Co-Chair Karen Elton. By using this link you can buy a copy of the book, direct from Chantal, with an ICG member discount: https://appletreeuk.com/products/stand-out-strategies-icg/ Everyone is welcome, whether you have read the […]
This webinar has been generously sponsored by YouScan, social media listening with visual insights. Lunch&Learn from YouScan recording available here . When we think about automation in quant reporting, we often picture it handling repeatable reports—trackers, multi-market studies, and templated solutions. But automation has evolved. Increasingly, it’s being introduced much earlier in the research […]
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today - conduct ±50 interviews (worth €100), sign up at yasna.ai We welcome ICG member Konrad Collao, Craft, to run this 1-hour […]
Join Marco Rovagnati from Quallie Ai where he'll cover the latest advancements in AI enabled insights, best practices for using AI in your work, challenges that many researchers face, and a short demo of Quallie.Ai. Quallie AI Quallie.Ai is a tool to analyse in-depth interviews and focus groups using AI, it’s designed to automate the […]
This panel debate has been generously sponsored by Quallie AI, a tool to analyse interviews, discover themes and share clips from research. The ICG is committed to helping its members stay ahead of the curve in relation to AI innovation in resarch; we believe there is great power in sharing our collective experiences and intelligence […]
Most qualitative research platforms have a learning curve, require you to operate in a sandbox, and are often expensive. You like Zoom, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to […]
This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it's B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data. We […]
Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi - end-to-end experts in both qual and quant. Unlock the next level of what you already do best. We will introduce you to BARI, our AI qual assistant, and show you how together, you can: […]
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai Please join ICG member (and committee member) Barbara Du Perron, Bric, who'll talk […]
This Knowledge Share has been generously sponsored by Yasna.ai,the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai Join ICG member Ramona Daniel, 23Insights, for this Knowledge Share This 45-minute session will […]
The ICG conducted a Member Census in February. Thanks to the hard work and expertise of the team of members who ran and processed this*, we'd now like to invite members to come along and hear some of the results. We'd also like to take this opportunity to explore ICG ideas for improvement. Special thanks […]
This webinar is generously sponsored by InsightX, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it's B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data. Do you want to know […]
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai This Knowledge Share will be presented by ICG member Hugh Carling New technology like Generative AI […]
Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified, or accepting, positive and excited. Or often both at the same time. This session […]
This event has been generously sponsored by Rigour Research, your data collection and analysis specialists. Tickets are now available for the ICG's annual Summer Party on Thursday 10 July, 6pm, at the Lockhouse, Paddington, London. Tickets are £40+VAT+ticketing fees, to include great food and drinks. Buy your tickets here
An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months. No huge commitment needed, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other. Suggestions for how to have a successful Buddy […]
A bi-monthly 30-min online 'Wellbeing Get-Together' for ICG members. These are opportunities for members to; share/offload whatever they'd like to share with others, whatever size or type of issue, concern, or niggle being faced ask others for their thoughts/advice about this if desired get to know each other further through this. Think of these sessions […]
For ICG members only. Join us in Central London (or online) to hear from Jane Frost (CEO of The MRS) at the MRS HQ who'll tell us all about what the MRS is up to and the benefits available to members. This is a great opportunity to hear directly from Jane and also to […]
A Lunch&Learn session with ICG member Ange Taylor, AddMaple Most insights land in tables clients can’t explore - the endless scroll. PowerPoint slides are polished, but can't be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile, researchers rarely get credit for the insights that drive awards and […]
An interactive webinar presented by ICG member John Habershon. This is an exercise in sharing my experience, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM, both simple and accessible, but powerful tools for qualitative and quantitative research. I began my AI journey early in 2024, collaborating on projects […]
Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive, a leading online platform purpose-built for qualitative research. From online focus groups to in-depth interviews and bulletin boards, VisionsLive offers a seamless, intuitive experience for moderators and participants alike. Discover how our advanced video technology, AI-powered reporting features, and 24/7 support help […]
This Knowledge Share is presented by ICG member Carol Raithatha Coaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not), workplace […]
This webinar has been generously sponsored by TTC wetranslate Ltd Unlock the secrets to truly credible global market research in thisupcoming webinar, "Beyond Words: How Language and Culture Shape Credible Global Market Research." In today’s interconnected world, understanding your audience goes far beyond simple translation. Join us to discover how cultural nuance and linguistic expertise […]
Welcoming Totally Gifts for this half-hour session What You’ll Learn In this half-hour session, you’ll discover how our platform simplifies participant rewards while delivering a seamless, engaging experience for recipients. Whether it's prepaid cards, a wide selection of market leading gift vouchers, or even BACS payments—we handle it all through a single, easy-to-use code and […]
This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple Ready to see what all the Canva fuss is about? This session is perfect if you've been curious about whether it's worth making the switch from PowerPoint, or if you want to create better-looking social […]
This event has been generously sponsored by Glaut We are excited to bring you another ICG Member Speed Networking session, hosted by the virtual conferencing/meeting platform, Remo. This is your opportunity to meet others in small groups/one to one, for short periods of time. We'd encourage you all to treat this […]
This webinar has been sponsored by Indeemo Supply chain attacks are on the rise. Small and medium sized businesses are often targeted by attackers to either gain access into larger companies systems, or access information. End clients know this and therefore carry out extensive procurement activities on their suppliers (including research agencies). There […]
Join author Gill Ereaut, alongside ICG member Judy Taylor who'll lead a discussion about this book that shows how your organisation's culture shows up in your language and why it matters. Judy says... If you work with companies who are aiming to improve workplace culture and communication, or if you are responsible for advising […]
This Lunch&Learn is presented by Quallie.Ai (we welcome them back again - their first Lunch&Learn recording can be found here Ed Mehmed (former MD at What If, Butterfly, and Accenture) shares what it takes to thrive in today’s independent consulting world. Drawing on his journey from boutique to big consultancy to independent consultant, […]
Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews ("AIMI"), which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously […]
This Knowledge Share will be presented by ICG member John Storey It is generously sponsored by Add Maple What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver more value to your clients. You will walk away with the understanding and […]
This session is generously sponsored by The Lens This session is for ICG members only. Many of us have been working for ourselves for a very long time. And the Insight world is changing - fast. So how do you keep up with really understanding what life is like for our clients in […]
This Lunch&Learn will provide you with an introduction to Glow, a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. You'll also hear more about their Growth Program, giving you additional benefits through your ICG Membership. A bit about […]
We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share. This follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives […]
Please join us at our next Book Group session, where we will discuss 'Motherdom: Breaking Free from Bad Science and Good Mother Myths' whilst also welcoming author, Alex Bollen. Alex’s book Motherdom: Breaking Free from Bad Science and Good Mother Myths was published in March in the UK and […]
"In a world racing toward artificial data, what's the real cost of losing human connection?" Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore: The Face-to-Face Evolution "How quant face-to-face has transformed in 5 years" The Niche Advantage "Do specialists outperform generic approaches?” Real vs. Synthetic "What only […]
This webinar has been generously sponsored by StreetLife Eating healthily. Exercising regularly. Having spare money left over at the end of the month. These are all challenges we humans seem destined to struggle with forever – right? Not necessarily. We’ve just been using the wrong tools. Behavioural science 1.0 helped governments and […]
This Knowledge Share has been generously sponsored by Indeemo. The Knowledge Share will be run by ICG member Jude Legg, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. Jude Legg I have over 20 years experience working in […]
We welcome Motives.ai to this 30-min Lunch&Learn session. Motives.ai brings the consumer to life through AI-moderated, video interviews - It is a project gamechanger in terms of speed, depth, breadth, value and client engagement, by optimizing flexibility in terms of regionality, timelines, sample size, analysis and insight on a video-based platform In the […]
We are organising a small in-person meet-up in London on the morning of 5th December for ICG members with an interest in shopper and retailer insight and packaging research. The aim is to connect specialists in this area, share experiences, explore new tools (including AR/VR eye-tracking), and spark potential collaboration across the network. At the time […]
Excited to be announcing our 2025 Christmas Party, generously sponsored by Field Sauce, The Lens, and Qualzy. Hurry - tickets tend to sell FAST. When? Friday 5 December, 1-5pm Where? The Queen's Head, 222 Shoreditch High Street, E1 6PJ How much? £42+VAT (+Eventbrite fees) Buy your tickets here
Join us online for a follow up meeting with the MRS (the first one was in July). When? Monday 8 December, 4-5pm Where? Online - register below. This time it'll be the ICG's turn to share more about us - who our members are, what their needs are and how we'd like the MRS to support us. […]