This webinar is generously sponsored by Talkback Studios, Nottingham - Celebrating 20 years of supporting the qualitative research industry. We are delighted to have Dr Rachel Lawes presenting this important webinar. Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research […]
This webinar is generously sponsored by Taurho Transcribes This webinar conducted by Insight Narrator, a specialist in helping insight professionals create evidence-based stories. The difference between insight and recommendations that stick and spread throughout the client organisation and just another interesting research report that sits on the client server has rarely anything to do with […]
This webinar is generously sponsored by Indiefield, delivering great market research fieldwork so that you can use it to deliver everything else. Learn more about the functionality of platform provider, WeSeeThrough, which enables researchers to easily mark up and manage video footage, as well as from various ICG members who've used it. A practical and […]
All too often in the market research industry, interpreting is an underused and undervalued tool in the market research tool box, being seen as just a bridge to cover the language gap. The process of finding and briefing an interpreters is also often patchy. It can – and should be - a whole lot more […]
This webinar is generously sponsored by Field Sauce, Global Fieldwork Providers. Kim Smouter-Umans, Head of Public Affairs & Professional Standards at ESOMAR, talks us through his experiences of the common mistakes market researchers make when it comes to GDPR and how they can best navigate it going forwards. REGISTER FOR THIS FREE WEBINAR HERE
This webinar is generously sponsored by Made in Studios, an MIS Group brand, offering the most modern and stunning viewing facilities in Birmingham (UK), and across France in Paris, Lyon and Lille. In this webinar, Phil Barden, MD, DECODE marketing ltd., and author of ‘Decoded: The Science Behind Why We Buy’ will take us on […]
Calling all ICG members to send questions (however challenging) to Matt Gibbs directly, or ICG Manager Lucie (if you prefer to be anonymous to Matt), in order to shape the content of this pre-recorded webinar. Final deadline for questions - Friday 4th Sept. Webinar will be available to view on Monday 14th Sept. The ICG […]
This webinar is generously sponsored by Perspective Research Services Join us for a one hour workshop to explore the world of mindfulness and how it can support your role as a researcher. Through a mix of theory and practical exercises, the session will cover: What mindfulness is How mindfulness can support your wellbeing, creativity and […]
This webinar is generously sponsored by Perspective Research Services With thanks to E-Tabs for running this webinar. There is an increasing demand for interactive access to survey results, and many clients are asking for secure and instant visualization of their data online to complement or even replace static reports of their survey results. There are […]
This webinar is generously sponsored by Accu-Scribe, for all your transcription needs We are frequently asked to do more with less. This is especially true in the insights world where our jobs include not only turning information into knowledge but then communicating knowledge to others. One obvious but sometimes overlooked money-saving tactic is “sweating your […]
This webinar is generously sponsored by Perspective Research Services In the new normal, "online" has rapidly evolved to omnichannel. In this presentation, Eugene Murphy, Founder & CEO of Indeemo will share remote qualitative research strategies on how you can use mobile diary studies to understand, map and quantify user experiences and shopper experiences for omnichannel […]
This webinar is kindly sponsored by the MIS Group. Theo Francis, ICG member and co-founder of Colour of Research (CORe) will take us through the key principles of what we need to be aware of, and best principles for, better inclusion and diversity within our market research work. Specifically, you'll cover; The origin of CORe […]
We are grateful to Marsworth Computing for running this webinar for us, designed to highlight what you need to do to remain 100% cyber secure. A must for any small business owner. More specifically, the webinar will cover: Why is cyber security needed? What can be done with common-sense? How GDPR relates to cyber […]
This webinar is generously sponsored by Talkback Studio, Nottingham Following on from the success of her last webinar to us, Liz Norman of Elizabeth Norman International (ENI), will take us through the latest developments in IR35 regulation and outline what this means for us as small businesses. About IR35 IR35 legislation already exists within the […]
This webinar is generously sponsored by MIS Group Join this webinar and learn more about how QuMind can help you meet your clients' needs fast, flexibly and cost-efficiently. Frustrated with having to deal with multiple suppliers for various tools needed for your research?QuMind's centralised toolkit allows you to access all your research instruments - surveys, […]
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]
This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. REGISTER FOR THIS INTERACTIVE WEBINAR - BE READY TO […]
This webinar is generously sponsored by Perspective Research Services YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas, describe the different ways that […]
This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]
This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us […]
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples. In this webinar […]
Pensions 101 with Claire Labrum, Strictly Financial - Thurs 15 Sept, 11am Generously sponsored by Teneo Translations This session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments. It will cover the basics of pensions (what they are and what they are not), how they are treated for tax […]
This webinar is generously sponsored by MIS Group Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. However, while some have also had similar success in […]
How often do you find yourself riding the feast and famine rollercoaster? Working and busy one month, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients. Sound familiar? […]
This webinar is generously sponsored by Perspective Research Services Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and also being responsible for marketing your business and winning work from new or existing clients can be a challenge. In this webinar, ICG […]
This webinar is generously sponsored by Podengo This webinar by sustainability experts MyCarbon will cover: -The real impact micro-businesses have on the environment -Potential reduction strategies in research projects -The future of sustainability and how it will affect your work -What you need to do to gain a competitive edge. Speakers: Dr Toby Green (Director […]
In this webinar, Rick Wilmott, head of Sales and Marketing, and Scott Brooks, Cyber Security Expert at Cheeky Munkey, will take us through; How to be more Cyber aware The threat landscape How are small businesses targeted? What can I do to protect my business? If you've had any IT security 'horror stories' and are […]
Increasingly researchers are using collaborative whiteboards like Miro and Mural and private response tools like Menti to record and share insight, collaborate across teams and even use them with research participants. This participatory session will focus on how ICG researchers have been using technology such as this. Spearheaded by ICG members Tom Woodnutt, Annabelle Philips […]
This webinar is generously sponsored by Perspective Research Services This is a collaborative, workshop-style event, where we ask participants to join in and share their experiences and thoughts about the Customer Relationship Management tools they're aware of. The session will be spreadheaded by ICG member Paul Griffiths, who'll outline the advantages and value that a CRM […]
This webinar is generously sponsored by Rigour Research In this ICG webinar Andrew Le Breuilly from Arrowstream and Colin Wojtowycz from Datawoj provide a practical insight into the world of data visualisation. The webinar will provide you with tips that you can immediately apply to your work as well as introducing you to some shortcuts […]
This webinar has been generously sponsored by Feedback Market Research In this webinar, Keith Mayers, a Chartered Coaching Psychologist and Organizational Psychologist, registered with British Psychological Society, will take us through how we can build our emotional resilience; something which is particularly relevant to micro-business owners, particularly in today's economic climate. It has been shown […]
Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve them. He will show the different types of semiotics projects he has […]
This webinar is generously sponsored by McGowan Transcriptions, specialists in Market Research multiple voice transcription since 1993. We're pleased to have ICG member Steven Lacey, The Outsiders, talk to us about his experiences and knowledge. Steven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders, which conducts lots of research in […]
This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies, video projects and more. It's complete with state-of-the-art AI powered tools, outstanding support, and cost-effective pricing. In this webinar, Phil Barden and Dr Dirk Held will be talking to us […]
This webinar has been generously sponsored by Qualzy This session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt, Feeling Mutual Ltd. The session is based on the results from an international industry survey and qualitative research discussion from February 2023, […]
This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events, including a glimpse of our approach to designing and facilitating hybrid events negotiating with clients designing for engagement Insights from case studies of hybrid events we’ve run. Orla Cronin Orla is a research psychologist, facilitator, trainer and […]
Please join ICG member Judith Staig for this webinar. Tim Harford advises that, when we see a number, we should ask 'is that a big number?' One of the ways we can answer that question is to look at recent history. For example, is the interest rate high? Only when compared with the last few […]
This webinar has been generously sponsored by Perspective Research Services. Many business owners work hard to improve their profits but miss an opportunity to make significant gains to the bottom line by leveraging 5 often overlooked inputs; the ‘5 Ways’. This simple but effective approach will give you clarity on how to grow your business […]
How often have you felt stressed of late? A 2021 Gallup poll showed that 44% of us felt stressed, just yesterday! Stress is a regular and frequent factor in our lives these days, and can be triggered by everything from work pressure, to home life, money and relationships. But its how we deal with it that […]
This webinar has been generously sponsored by Indiefield, specialising in providing market research fieldwork and respondent recruitment services to meet the needs of today's market researchers. GDPR and information security continue to evolve and we have 7 tips to make sure you stay up to date covering: device security procurement questionnaires the use of artificial intelligence […]
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. Key […]
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice We welcome Betty Adamou, Gamification Expert, to discuss: A bit more about her professional background and career to date What Gamification is/isn't How it can be […]
This webinar has been generously sponsored by OPPI - the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current […]
This webinar has been generously sponsored by Teneo Translations We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us; an update on the international research landscape and its key trends and complexities how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this. Joaquim will be accompanied […]
This webinar is generously sponsored by Qualzy, the quality insights platform ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with […]
This webinar has been generously sponsored by Teneo Translations This webinar is the first part of a series of webinars we'll be conducting about International Research. Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the […]
Please join us for this informative webinar by ICG member Paul Vittles, where he'll be covering; the language of change and why it scares people transitional change & transformational change the 3 Key Dynamics of Change the role of research in transformational change mini case studies of major change (inc physical, psychological & emotional) The […]
This webinar has been sponsored by Yonder Data Solutions, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from our 5 Award Finalists from last year about their submissions. Hear more about […]
We welcome IFA Victor Sacks, VS Associates, to talk about some key areas of financial planning relevant to micro-business owners, and answer your questions about this. Specific areas to be covered include: retirement planning financial investments employee responsibilities. This webinar is designed to give you some food for thought, rather than individual advice, and will […]
This webinar is generously sponsored by Babble viewing facility, West Midlands, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact As part of our international research webinar series, we are now proud to introduce three ICG members who'll give us some cultural insight, do's and don'ts of doing research, and some […]
This webinar has been sponsored by Cxoice Insight Systems from dobney.com - the all-in-one survey and insight platform Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and […]
This webinar has been generously sponsored by TTC WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who'll be discussing what it's really like to conduct research in Asia. Specifically, they'll cover: The Practical (holidays, timings, translations ...) The Cultural ( cultural input into every stage of the project ) […]
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his ('Kids' Films and Hygiene') to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as narrative William Landell Mills, Founder, Amaranth Insight William started Amaranth in 2017 […]
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what […]
This webinar has been generously sponsored by Indeemo Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? In this session, […]
This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he'll talk about developments in AI that will have s big impact on researchers going forward: synthetic data AI agents multimodal assistants empathetic language models asynchronous video Mike […]
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions: What is carbon literacy? What does a tonne of carbon look like and what does it mean? How bad are focus groups? (Clue: Not necessarily […]
AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024. The Charter is founded on the belief that the way clients and research agencies work together can make a real difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed […]
This webinar has been generously sponsored by Teneo Translations Teneo Presentation - The ICG July 2024 Join this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have, such as; I know what I should be doing but I just can't seem […]
This webinar is generously sponsored by Indeemo In this webinar, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who'll share 1st hand experiences of what they have done to stay motivated, upskill and generate new work when the going gets tough. This includes talking about tangible examples of […]
This webinar has been generously sponsored by Opinion Hub We welcome ESOMAR UK rep, Lucy Davison, to talk about how ESOMAR can really help UK-based consultants. Specifically, the webinar will cover; An over-arching view of what ESOMAR does and its purpose UK specific activities and why they’re beneficial for micro businesses How insight consultancies […]
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey […]
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about: Who and […]
This webinar has been generously sponsored by Indeemo The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts - drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods […]