
The role and importance of moderation in qualitative market research in the age of AI
26 Mar 2025 | Research & Business Knowledge

QRCA Worldwide Conference 2025 is May 14-16 in Berlin!
24 Mar 2025 | ICG News & Announcements, Research & Business Knowledge

RECORDING: How to use the ICG’s eGroup (closed email group) more effectively
24 Mar 2025 | Research & Business Knowledge, Webinars
How To Unlock Your Hidden Potential
24 Mar 2025 | ICG News & Announcements, Research & Business Knowledge

B.U.I.L.D.©: A new framework for embedding a growth mindset in insights & business
24 Mar 2025 | Research & Business Knowledge

AddMaple Wins Prestigious Start-Up Competition
18 Mar 2025 | ICG News & Announcements, Research & Business Knowledge

Cyber security intelligence: why using human translation can keep your business safe
06 Mar 2025 | Research & Business Knowledge

RECORDING: Social Media Listening for Independent Consultants: Turning Online Conversations into Actionable Insights
27 Feb 2025 | Lunch&Learns, Research & Business Knowledge

Liveminds Now, A Global 48‑hour Video Qual Service
25 Feb 2025 | ICG News & Announcements, Research & Business Knowledge

Two ICG members are finalists of the AQR’s Pioneer’s Award 2025
24 Feb 2025 | ICG News & Announcements, Research & Business Knowledge

RECORDING: What are explainer videos and how can we use them to help activate insights?
18 Feb 2025 | Research & Business Knowledge, Webinars

Walking the Growth Mindset path: a new partnership sparked by ICG collaboration
13 Feb 2025 | ICG News & Announcements, Research & Business Knowledge

RECORDING: Useful information to run successful projects in Germany
12 Feb 2025 | Lunch&Learns, Research & Business Knowledge
RECORDING: Award for Independent Consultants 2024 Finalists Share Submissions
05 Feb 2025 | Research & Business Knowledge, Webinars
RECORDING: How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
05 Feb 2025 | Knowledge Share, Research & Business Knowledge

RECORDING: How to ‘level up’ with larger agencies using data quality
23 Jan 2025 | ICG News & Announcements, Lunch&Learns
RECORDING: Insights Ignite: Cultivating A Growth Mindset
09 Jan 2025 | Research & Business Knowledge, Webinars

RECORDING: B2B Insights, Simplified: LinkedIn-Verified Sampling for Small Businesses
09 Jan 2025 | Lunch&Learns, Research & Business Knowledge

RECORDING: Knowledge Share: Why is France Different?
09 Jan 2025 | Knowledge Share, Research & Business Knowledge
Working well together
30 Dec 2024 | Research & Business Knowledge

RECORDING: Innovations and Trends in Research Tech for 2025
04 Dec 2024 | Knowledge Share, Research & Business Knowledge
Yasna.ai Introduces Free Text Processing Tool for Market Research Professionals
03 Dec 2024 | Research & Business Knowledge

Award for Independent Consultants 2024 – WE HAVE A WINNER
03 Dec 2024 | ICG Award, ICG News & Announcements

RECORDING: Default Mode Network – the brain’s house of habit – what every researcher ought to know
02 Dec 2024 | Research & Business Knowledge, Webinars
RECORDING: Benori – Strategic and Targeted Data
25 Nov 2024 | Lunch&Learns, Research & Business Knowledge

RECORDING: What about Cannabis? …. A comparison of three very distinct markets
20 Nov 2024 | Knowledge Share, Research & Business Knowledge

RECORDING: Let AI Handle The Routine So You Can Focus On Growth
07 Nov 2024 | Lunch&Learns, Research & Business Knowledge

RECORDING: Taking it apart, putting it back together: A brief introduction to semiotics and cultural research
06 Nov 2024 | Webinars

RECORDING: Colour of Research and the Importance of Representation in Research
11 Oct 2024 | Webinars

RECORDING: The impact of gambling in everyday life on children and young people
23 Sep 2024 | Webinars

RECORDING: Understanding ESOMAR UK and how it can help independent consultants
25 Jul 2024 | Webinars

Embracing diversity: strategies for inclusive excellence in the workplace and research
25 Jul 2024 | Research & Business Knowledge

RECORDING: AURA’s Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
27 Jun 2024 | Webinars

RECORDING: How bad are focus groups? Carbon Literacy for Researchers
24 Jun 2024 | ICG News & Announcements

Free meeting or working venues in London – suggestions by ICG members
20 Jun 2024 | Research & Business Knowledge

Diversity and Inclusion Over The Last 25 Years: Ethnic Dimension
04 Jun 2024 | ICG News & Announcements

How to make the most of the egroup – and the etiquette to follow when using it
04 Jun 2024 | ICG News & Announcements

MRS/ICG Award For Independent Consultants 2024 – OPEN FOR ENTRIES
17 May 2024 | ICG Award, ICG News & Announcements

RECORDING: Understanding How Using Advanced Analytics in Research Can Help Your Clients
02 May 2024 | Webinars

RECORDING: Semiotics – How This Case Study Brought A Depth Of Understanding For The Client
30 Apr 2024 | Webinars

ICG Buddy Scheme – now open for registrations May-July ’24 (inc)
29 Apr 2024 | ICG News & Announcements

RECORDING: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research
18 Apr 2024 | Webinars
RECORDING: Everything you wanted to know about research in China/SE Asia but were afraid to ask
15 Apr 2024 | Webinars

We need communities more than ever, but in marketing we’ve lost sight of who they are
28 Mar 2024 | Research & Business Knowledge

RECORDING: Applications of Behavioural Science to Quantitative Market Research
11 Mar 2024 | Webinars

As the next general election approaches, political lessons from the last 50 years
15 Feb 2024 | Research & Business Knowledge

RECORDING: International Research, Trends, Challenges and Opportunities: A ICG Expert Panel Discussion
15 Jan 2024 | Webinars

MRS/ICG Award for Independent Consultants 2023: WE HAVE A WINNER (and a Highly Commended)
05 Dec 2023 | ICG Award, ICG News & Announcements

What do you think Britain was like in 1956 (less than a decade after WW2)? Story by @GeoffWicken
20 Nov 2023 | Research & Business Knowledge

RECORDING: Knowledge Share: What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
13 Nov 2023 | Knowledge Share, Research & Business Knowledge

Award 2023: Meet our Finalists: Sally Kemkers and Deirdre Walters for BookTrust
30 Oct 2023 | ICG Award

Award 2023: Meet our Finalists: Stephanie Holland for the Mayborn Group
30 Oct 2023 | ICG News & Announcements

Award 2023: Meet our Finalists: Kath Coles, Nick Bonney, Annabelle Philips for the Children’s Coaching Collaborative
30 Oct 2023 | ICG Award

RECORDING: Jane Frost (MRS): The Alchemy of 2023: Is Insight Still Working??
28 Sep 2023 | Research & Business Knowledge

RECORDING: Secure Your Business with These 7 Essential GDPR and Information Security Tips
18 Sep 2023 | Webinars

Inclusive Research Design: Why It Matters And Practical Hints And Tips
05 Sep 2023 | Research & Business Knowledge
8 intriguing glimpses into the minds and behaviors of GenZers and Millennials
05 Sep 2023 | Research & Business Knowledge

MRS current advice on working with Russia
23 Aug 2023 | ICG News & Announcements, Official ICG Materials

RECORDING: Introduction to AMSR – a free resource for storytelling and bringing context to research and insights
17 Jul 2023 | Webinars
MRS and ICG Inclusion Pledges
05 Jul 2023 | ICG News & Announcements

Why I love Business to Business (B2B) qualitative research
05 Jul 2023 | Research & Business Knowledge

I asked ChatGPT to write a poem for my son’s birthday. What does the result tell us about the potential impact of generative AI?
13 Jun 2023 | Research & Business Knowledge

There’s Nothing more ‘Human’ and ‘Multicultural’ than Sensory Research
05 Jun 2023 | Research & Business Knowledge

Best practice for hiring independent market researchers
01 Jun 2023 | ICG News & Announcements, Research & Business Knowledge

Get Ready for the Future of Market Research: How Qualitative Insights are Game-Changers!
30 May 2023 | Research & Business Knowledge

RECORDING: Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution
26 Apr 2023 | Webinars

Should I be afraid of Generative AI taking my job?
07 Mar 2023 | ICG News & Announcements, Research & Business Knowledge

RECORDING: Award for Independent Consultants 2022: Finalists Share Their Submissions
01 Feb 2023 | Webinars

Award for Independent Consultants 2022: WE HAVE A WINNER
07 Dec 2022 | ICG Award, ICG News & Announcements

RECORDING: Micro-business, macro impact: Gaining a competitive edge through sustainability
28 Nov 2022 | Webinars

2022 Award For Independent Consultants: FINALISTS ANNOUNCED
07 Nov 2022 | ICG Award, ICG News & Announcements

Tips on navigating the current inflationary environment and potentially constrained budgets.
06 Nov 2022 | Research & Business Knowledge

Navigating Diversity: why cultural differences present a fascinating challenge in research
06 Nov 2022 | Research & Business Knowledge

RECORDING: Applications of Behavioural Science to Quantitative Market Research
19 Oct 2022 | Webinars

Award for Independent Consultants 2022: Finalist 4 of 4: Direct Dialogue
13 Oct 2022 | ICG Award, ICG News & Announcements

Award for Independent Consultants 2022: Finalist 3 of 4: Shed Research
13 Oct 2022 | ICG Award, ICG News & Announcements

Award for Independent Consultants 2022: Finalist 2 of 4: Craft
13 Oct 2022 | ICG Award, ICG News & Announcements
ICG Accounts, Chair’s Report And Minutes from AGM September 2022
29 Sep 2022 | Official ICG Materials
Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research
05 Sep 2022 | Webinars

How can psychology help us build stronger rapport in online qualitative research?
06 Aug 2022 | ICG News & Announcements

RECORDINGS of: A two-part read-along of “Using Semiotics in Retail” by Rachel Lawes
08 Jun 2022 | Webinars

RECORDING OF Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
07 Apr 2022 | Webinars

What is the Archive of Market and Social Research? And why should ICGers care?
25 Mar 2022 | ICG News & Announcements

RECORDING OF: The rise of hybrid qual-quant research: what is it and what is its future?
24 Mar 2022 | Webinars

RECORDING: Artificial Intelligence For Pragmatists: What It Means And What You Can Use It For Today
15 Feb 2022 | Webinars

RECORDING: Your Digital Marketing Masterplan (with ICG member discount on all Louise’s training courses*)
17 Jan 2022 | Webinars

Which is better – online or face to face qual (according to psychology)?
12 Jan 2022 | Research & Business Knowledge

How to talk about health and diversity with ethnic minorities
16 Dec 2021 | Research & Business Knowledge

RECORDING: How can LEGO® SERIOUS PLAY® be used in qualitative market research?
16 Nov 2021 | Webinars
The Perky Poet
05 Nov 2021 | Research & Business Knowledge

Award for Independent Consultants 2021: Spotlight On Dan Parker-Smith and Roseann Smith, The Word Is Out
03 Nov 2021 | Research & Business Knowledge

Award for Independent Consultants 2021: Spotlight On Matt Gibbs, Bayes Price
02 Nov 2021 | Research & Business Knowledge

Award for Independent Consultants 2021: Spotlight On Tom Woodnutt, Feeling Mutual, and Virgin Pure
27 Oct 2021 | Research & Business Knowledge

Award for Independent Consultants 2021: Spotlight On Nick Bonney, Deep Blue Thinking and Doodlebone
25 Oct 2021 | Research & Business Knowledge

RECORDING: This Too Shall Pass: Navigating Change With A Sense Of Humour
18 Oct 2021 | Research & Business Knowledge, Webinars

Award for Independent Consultants 2021: Finalist Submissions
12 Oct 2021 | ICG News & Announcements, Research & Business Knowledge
Award for Independent Consultants 2021: FINALISTS ANNOUNCED
06 Oct 2021 | Research & Business Knowledge

ICG Members: Claim Your Significant And Exclusive Benefits Offered By Our Lunch&Learn Presenters
06 Sep 2021 | ICG News & Announcements

RECORDING: Using video insight to empower small agencies and freelancers. Tools, tips and tricks for effective and commercial research
12 Aug 2021 | Research & Business Knowledge

Less Talk, More Action: Practical Tips To Make Insight More Inclusive
05 Aug 2021 | Research & Business Knowledge

RECORDING: Asking For Trouble: Understanding What People Think When You Can’t Trust What They Say
29 Jul 2021 | Webinars
The ICG logo – to use on your marketing materials and email signatures
15 Jul 2021 | ICG News & Announcements

Food Love – The Different Ways The British Love Food: RECORDING
15 Jul 2021 | Research & Business Knowledge

Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING
05 Jul 2021 | Research & Business Knowledge

Pakora, Petrus and Pecorino: The ICG’s Online Summer Party 2021
28 Jun 2021 | ICG News & Announcements

Why Cultural Insight Is So Important For Research – RECORDING
22 Jun 2021 | Research & Business Knowledge

Life After Lockdown: How To Undertake Safe Face-To-Face Research: RECORDING
07 Jun 2021 | Research & Business Knowledge

Going beyond System 1/2 – the many flavours and layers of decision-making psychology
03 Jun 2021 | Research & Business Knowledge

Redefining What It Takes To Be Effective At Sales: WEBINAR RECORDING
25 May 2021 | Research & Business Knowledge

Debating fresh vs re-contacted participants in concept development research
06 May 2021 | Research & Business Knowledge

Why is cultural insight important in shaping research projects?
06 May 2021 | Research & Business Knowledge

The Cognitive Biases That Doomed The European Super League Plan
05 May 2021 | Research & Business Knowledge

Running online workshops effectively – some practical advice
01 May 2021 | Research & Business Knowledge

Social Media Listening – What Are The Possibilities For Research? RECORDING
26 Mar 2021 | Research & Business Knowledge

Curious Strategies For Driving Growth Mindsets – RECORDING
26 Mar 2021 | Research & Business Knowledge

Free images – and the rules for using images from the Internet safely
26 Mar 2021 | Research & Business Knowledge

Higher standards of hygiene: a long-term impact following COVID-19
09 Mar 2021 | Research & Business Knowledge

Diversity in Market Research: Get It Right or Get Left Behind
07 Mar 2021 | Research & Business Knowledge

GDPR and Brexit: What These Mean For Small Businesses: RECORDING
26 Feb 2021 | Research & Business Knowledge

Using Discover.ai to uncover inspirational insight – RECORDING AND UNIQUE DEAL FOR ICG MEMBERS
29 Jan 2021 | Research & Business Knowledge

RECORDING: Deliver Better, Faster, More Affordable Insights With QuMind
18 Jan 2021 | Research & Business Knowledge

IR35 : Concerned about your status? What are the solutions? RECORDING
07 Jan 2021 | Research & Business Knowledge

Cyber Security For Small Businesses – RECORDING
15 Dec 2020 | Research & Business Knowledge, Webinars

Winner is announced of the 2020 MRS/ICG Award for Independent Consultants
08 Dec 2020 | ICG News & Announcements, Research & Business Knowledge

The ICG In Conversation With Dominic Proctor and Eric Salama: Recording
01 Dec 2020 | Research & Business Knowledge

The scourge of Market Research Groupies and what we can do filter out frauds
18 Nov 2020 | Research & Business Knowledge

Disability Etiquette – Engaging With People With Hidden Disabilities
17 Nov 2020 | Research & Business Knowledge

Small Steps, Giant Leaps: Applying The Principles of Diversity and Inclusion To Our Market Research Work
16 Nov 2020 | Research & Business Knowledge, Webinars

ICG webinar recording: Indeemo – Omni-Channel Shopper Journeys
16 Nov 2020 | Research & Business Knowledge, Webinars

MRS/ICG Award for Independent Consultants 2020: Finalists Announced
03 Nov 2020 | ICG News & Announcements, Research & Business Knowledge

How To Sweat Your Insight Assets : Get Smarter Without Spending A Lot Of Money
20 Oct 2020 | Webinars

TIPS FOR SECURING ENGAGEMENT WHEN PRESENTING ON ZOOM-TYPE VIDEO SOFTWARE
08 Oct 2020 | Research & Business Knowledge

Using Reporting Innovations To Come Out Of Covid Stronger And With Greater Profit Margins RECORDING AND PRICING
01 Oct 2020 | Research & Business Knowledge, Webinars
AGM September 2020
24 Sep 2020 | Research & Business Knowledge

How to boost investor confidence with market research and competitor analysis
25 Aug 2020 | Research & Business Knowledge

Common Mistakes That Researchers Make When It Comes To GDPR
20 Aug 2020 | Research & Business Knowledge

THE FACE BEHIND THE MASK… a moderator’s experience of returning to offline focus groups
22 Jul 2020 | Research & Business Knowledge
Accelerating your storytelling skills: How to transform research summaries into a captivating narrative
13 Jul 2020 | ICG News & Announcements, Research & Business Knowledge
ICG member wins Award for Community Service
06 Jul 2020 | ICG News & Announcements, Research & Business Knowledge

Upskill: Future-Proof Your Market Research Career Using Semiotics
25 Jun 2020 | Research & Business Knowledge

Gradually, then Suddenly: Post Pandemic Growth in the Research Industry
01 Jun 2020 | Research & Business Knowledge

Is Your ICG Member Profile Bringing You Business?
20 May 2020 | Research & Business Knowledge, Webinars
Mastering Online Qualitative Research: Discounted Training For ICG Members
16 Apr 2020 | ICG News & Announcements

My two days of ‘Impact 2020’ – Elbow-bumps, pistachio crème brûlée and a spotlight on diversity
26 Mar 2020 | ICG News & Announcements, Research & Business Knowledge

Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’
10 Mar 2020 | Research & Business Knowledge

Green Populism — Could the environmentalists’ dirty word be what brings the clean breakthrough?
17 Feb 2020 | Research & Business Knowledge

What Medallia’s acquisitions say about the future of CX management
17 Feb 2020 | Research & Business Knowledge

ICG Webinar: IR35 And Its Effect On All Off Payroll Workers, Contract And Temporary Workers
06 Feb 2020 | Webinars

Go-to-Market Success Finding & understanding available information to accelerate growth
14 Jan 2020 | Research & Business Knowledge

Brand Purpose: Making The World Better Or Splitting It In Two?
17 Dec 2019 | Research & Business Knowledge

Award For Independent Consultants 2019 – Winner Announced
03 Dec 2019 | ICG News & Announcements, Research & Business Knowledge

ICG/MRS Award recognises independents punching above their weight
25 Nov 2019 | ICG News & Announcements, Research & Business Knowledge

The Recruiter Accreditation Scheme: The Why, The What and the How
21 Nov 2019 | Research & Business Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher
18 Nov 2019 | Research & Business Knowledge

Five reasons you might need a writer (even if you could do it yourself)
30 Oct 2019 | Research & Business Knowledge

How leading insight teams combine research and data analytics
23 Oct 2019 | Research & Business Knowledge

One chance to research your ad idea before committing? What do you do?
22 Oct 2019 | Research & Business Knowledge

What Decision Science Can Teach Us About Project Objectives
22 Oct 2019 | Research & Business Knowledge

From Field to Desk – Why We Need to Get Back to Knowing Where Our Data Has Come From…
21 Oct 2019 | Research & Business Knowledge

Book Review: DVL Smith: The High Performance Customer Insight Professional
07 Oct 2019 | Research & Business Knowledge

ICG Eastern Region Visit to The History of Advertising Trust (HAT)
01 Aug 2019 | ICG News & Announcements

Review of Emphasis’ High-Impact Business Writing Training Course
01 Aug 2019 | Research & Business Knowledge
Dealing with late payments/ client entering administration
02 May 2019 | Research & Business Knowledge
New members – May 2019
01 May 2019 | ICG News & Announcements

‘Alexa – What’s the Future of Market Research?’ ASC Conference
21 Nov 2018 | Research & Business Knowledge

Lovin’ it – How McDonalds has put the emotion into product features
26 Jun 2018 | Research & Business Knowledge
Eastern Region New Year Party
14 Feb 2018 | ICG News & Announcements

Webinar from E-tabs: Quick and Easy Charting Using Graphique
12 Jul 2017 | Research & Business Knowledge

Polls – we knew what the 18-45 year olds were going to do!
04 Jul 2017 | Research & Business Knowledge

21 podcasts to help you outsmart your competition in 2017
07 Jun 2017 | Research & Business Knowledge

Data Protection Regulation – major changes are coming and they will affect you!
02 Mar 2017 | Webinars

Do You Speak Teen? Odintext Announces 2ND Annual List Of Top 10 Slang Terms
16 Jan 2017 | Research & Business Knowledge

Customer Insight – Three key tips on choosing the right market research approach
16 Jan 2017 | Research & Business Knowledge

How flawed recall and memory bias pollute Market Research
02 Aug 2016 | Research & Business Knowledge

Business of Evidence – a report into the value of the UK’s MR industry
02 Jun 2016 | ICG News & Announcements

Consumer Closeness – how to involve the client in research
20 Apr 2016 | Research & Business Knowledge

Consumers are unreliable witnesses – so should we rely on their feedback in research?
20 Apr 2016 | Research & Business Knowledge

Startup hiccups – things you wish you had known when you first set up your business
29 Feb 2016 | Research & Business Knowledge

Your First Online Community! Selling, planning and running a successful project.
01 Feb 2016 | Webinars

Dispelling the myth: Online qual is NOT quicker and cheaper than face to face
08 Jan 2016 | Research & Business Knowledge

Cybercrime and small businesses – how vulnerable are you?
02 Nov 2015 | Research & Business Knowledge

Effectively Communicating Insight: Danny Wain told us how…
20 May 2015 | Research & Business Knowledge
MRS Conference 2015 Report Day 1
30 Mar 2015 | ICG News & Announcements
MRS Conference 2015 Report Day 2
30 Mar 2015 | ICG News & Announcements

Putting the Spice into Qualitative Research – the Conference papers
25 Oct 2013 | Research & Business Knowledge
Using Video in Research Part 2
03 Oct 2013 | Webinars
Using Video in Research Part 3
03 Oct 2013 | Webinars
Gaming in Research
03 Sep 2013 | Webinars
Gaming in Research – Arthur Fletcher
03 Sep 2013 | Webinars

MRS Company Partner Scheme – special deal for indies and micro agencies
07 Oct 2012 | Research & Business Knowledge
10 years of the ICG!
16 Feb 2012 | ICG News & Announcements
Twitter Basics – Alison Starr
11 Feb 2012 | Webinars
Ivo Langbroek
05 Dec 2011 | Webinars
Steve Hallam
05 Dec 2011 | Webinars
Jaap den Dulk
05 Dec 2011 | Webinars